We all know, our days are divided into seven.

You and I live in the cycle of “seven days a week”. The number of 7 represents a special digit, particularly associated with luck and circulation. When we launched concrete ring back in 2007, a simple seven-sided model ring was created, symbolizing its intimate connection between concrete and human civilization. This year, we decided to apply this simple, straightforward and conceptual idea towards our writing instruments.

With the simplest shape, SEVEN series writing tools provide absolutely comfy grip, it’s flat surface of each side appear natural texture of cement. In addition, we engrave one of the seven sides a line of words, which was inspired by the classic yellow pencil and add a bit delicate details on the pens.

Turn the pen when your mind is free. Space out. Let your Lucky SEVEN take you to your dream.