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Before Breakfast

Before Breakfast was created by Nicki Shen in 2016. The name of the brand is a homage to the quote found in Through the Looking Glass by Lewis Carroll, the sequel to Alice’s Adventures in Wonderland: “Why, sometimes I’ve believed as many as six impossible things before breakfast.”

The words have been loosely interpreted to match the brand’s philosophy of creating stationery to make everyday tasks a little easier and more practical, with sustainability always in mind.


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